Could you provide some insight into your background as a curator and how it influenced your approach to organizing the "Daydream" exhibition?
The Pink Lemonade is a curatorial project founded on Instagram in 2016 with the mission to make art and visual culture more accessible to everyone. Shedding light on contemporary artists and cultural phenomena, TPL has developed through the years his identity mostly online, becoming a reference point for those involved in the creative industry and beyond. After 8 years of activity on the internet, we decided to bring the surrealistic vision that characterizes our online curation to a physical space, bringing together a diverse selection of artists whose works challenge conventional perceptions and push the boundaries of what is considered normal or expected.
Your Instagram account, 'The Pink Lemonade,' has garnered quite a following. How does your online presence intersect with your role as a curator?
This group show could be seen as an extension of our online curation, but with the aim of providing viewers with a different kind of experience. While some artworks can be powerful even viewed on an iPhone screen, experiencing them in real life always engages the viewer in a completely different way. Scale, texture, and other nuances can’t be fully translated through digital screens. In ‘Daydream,’ we seek to bridge the gap between the digital and physical dimensions, creating for the first time an opportunity for our audience to step into the surreal world we have curated online.
Q: How do you envision viewers experiencing the exhibition?
As André Breton wrote in his Surrealist Manifesto, the right way to attend this kind of exhibition is to: “Let yourself be carried along, events will not tolerate your interference. You are nameless. The ease of everything is priceless”. In “Daydream” everything is possible, because the impossible is not contemplated. In “Daydream”everything is possible, because the impossible is not contemplated.
What inspired you to curate an exhibition titled "Daydream”?
What inspired us to curate an exhibition titled ‘Daydream’ is the feeling you get when scrolling through TPL’s Instagram feed—it’s akin to entering a new surrealistic dimension. Like in a lucid dream, the boundaries between reality and imagination no longer exist. This exhibition will play with the viewer’s sense of understanding the world and the things in it, displaying a selection of artworks that blend different materials and techniques. ‘Daydream’ will lead us to see the ordinary from a completely new perspective.
Can you discuss the process of selecting artworks that fit the theme of the exhibition?
Throughout the selection process, we prioritized diversity in style and medium, aiming to create a dynamic exhibition. Each artwork explores the topic from a different perspective. We can find ordinary objects replicated with precious materials, others interacting with impossible balancing situations or shaping abstract forms that resonate with libidinous physicality, paintings that challenge the surface of the canvas or photographic self portraits that seem impossible to be taken. Every piece has its own powerful identity and at the same time contributes to the exhibition’s diverse narrative.
What do you hope viewers will take away from their experience at the "Daydream" exhibition?
Feeling inspired to perceive reality through a new lens and embrace the limitless possibilities of human imagination.
"Daydream" - curated by The Pink Lemonade will run from March 21st to May 4th at Guy Hepner in New York City.
March 21, 2024
