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Overview
"Within the ordinary lies the extraoridnary"
Blurring the line between mass consumerism and fine art, NYC based artist Jojo Anavim has established his body of work stemming from a background in consumer marketing and brand development. Previously a creative consultant for brands such as W Hotels, and Universal Music Group, Anavim crossed over to fine art in 2013. His work continually employs rich and vibrant color palates, vintage ephemera, alongside subversive and playful imagery paying homage to contemporary art greats Robert Rauschenberg, Andy Warhol and Jasper Johns.
As a child Anavim enrolled in art classes taught by Disney animator Al Baruch, creator of the legendary characters Captain Hook and Mighty Mouse. Anavim credits Baruch with instilling a creative confidence that led him to embrace art as more than a hobby early in his life. Much of Anavim’s work depict the nostalgia of the brands and packaging he was surrounded by during this time – down to the LifeSavers his grandmother would always carry in her purse.
Anavim’s artworks are part of permanent collections in museums and hotels around the globe – including Dream’s Downtown and Midtown Hotel, New York, NY; Coca-Cola Archives Museum, Atlanta, GA; New York Yankees City Seats Collection, New York, NY; and Surf Lodge Hotel, Montauk, NY. Anavim is also recognized for his commissions for NBA players, business moguls and top-charting musicians including Amar’e Stoudemire, Seth McFarlane, Selena Gomez, Big Sean, Sheldon Adelson, Paris Hilton and Daymond John.
Anavim’s work has been covered by global media publications including The New York Times, New York Post, Business Insider and Forbes – all highlighting the success of his career.
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Series
Jojo Anavim
Foil Flag, 2024Acrylic, Collage and Metallic Foil on Canvas40 x 72 in
101.6 x 182.9 cmUniqueSeries: PaintingsCopyright The ArtistJoJo Anavim's paintings are a captivating fusion of vibrant color, texture, and nostalgia, expertly weaving together elements of contemporary culture and personal memory. By incorporating advertisements, recognizable brands, and iconic...JoJo Anavim's paintings are a captivating fusion of vibrant color, texture, and nostalgia, expertly weaving together elements of contemporary culture and personal memory. By incorporating advertisements, recognizable brands, and iconic logos, Anavim creates a visual dialogue that resonates with viewers, evoking a sense of familiarity and nostalgia. These elements serve as cultural signifiers, prompting reflections on consumerism, identity, and the transient nature of modern life.
His dynamic compositions are characterized by a layered approach, where each canvas is a rich tapestry of colors and textures. Anavim skillfully employs mixed media techniques, incorporating everything from paint to collage, to create depth and complexity. The layering not only adds a tactile quality to his work but also symbolizes the multifaceted nature of memory and experience. As viewers engage with the layers, they uncover hidden narratives and connections, inviting a deeper exploration of the themes he presents.
The vibrant hues in his paintings pulse with energy, reflecting the vibrancy of urban life and the emotional landscapes we navigate daily. Anavim's use of bold brushstrokes and gestural marks conveys a sense of spontaneity and movement, capturing fleeting moments that resonate on both a personal and collective level.
By juxtaposing commercial imagery with abstract forms, Anavim challenges the viewer to consider the impact of branding and advertising on our lives, while simultaneously celebrating the joy found in everyday moments. His work encourages a reflective experience, as the familiar logos and motifs awaken personal memories, sparking a dialogue about the intersection of art, memory, and cultural identity.
News-
Jojo Anavim A Fresh Take
Classic Americana and Pop Culture January 8, 2025Jojo Anavim, known for his vibrant and thought-provoking blend of pop art and nostalgic Americana, has unveiled a stunning new series of paintings that continue...Read more -
Jojo Anavim Echoes of Yesterday
Echoes of Yesterday September 23, 2024Jojo Anavim’s art is a vivid exploration of the intersections between memory, culture, and identity, rendered through a lens that reflects the frenetic energy of...Read more -
Jojo Anavim
A Nostalgic Ode to Summer June 27, 2024Jojo Anavim , a contemporary artist celebrated for his vibrant and evocative works, masterfully bridges the gap between pop culture and personal memory. His paintings...Read more -
Jojo Anavim
Pop Art Reimagined April 9, 2024In the captivating world of contemporary art, few artists manage to seamlessly blend the exuberance of pop art with the dynamic energy of advertising quite...Read more
Exhibitions